As the world turns the calendar page from November to December, citizens everywhere shift their holiday focus from the season of thankfulness to the season of giving. Encompassing holidays such as Chanukah, Christmas, Boxing Day, and Kwanaza, the giving season is highlighted by spreading good wishes and positive energy by collectively focusing on generosity and supporting those who are in need.

Following on the October 7 terrorist attacks in Israel, Genesis Business Humanity Group held an event at RED South Beach and brought together our community in Florida, and raised funds to help orphans, widows, children, families, and communities start to heal and move forward.

Today, we are providing “grants for life,” which support orphans in Israel through emotional, educational, and financial, and paragraph on the event GFFL did on the 26 after the horrific events, and that GFFL is focusing on “grant for life” program to support orphans in Israel providing life-long emotional, educational, career development, and financial support.

For us at the Genesis Friends for Life Global Foundation, Giving Tuesday is already one of the most critical days of the year as we look to generate funds for a variety of causes around the globe. However, this year’s Giving Tuesday carries extra sentiment for us, as the sudden outbreak of violence in Israel has been, and still is, devastating for so many.

Our hearts go out to those who have lost loved ones and who are suffering, as we are guided by our faith, unity, and humanity to alleviate suffering and provide immediate resources through this crisis. That’s why this year, for Giving Tuesday, our mission is to comfort and support orphans, widows, children, and families in Israel.

We here at the Genesis Friends for Life Global Foundation have already taken steps on our own to achieve this mission. For example, roughly four months ago, we supported another celebration of Bar & Bat Mitzvah for 30 orphans with Rabbi Dalfin at the Western Wall in Jerusalem. Together with Rabbi Dalfin, this celebration at the Western Wall is just one of many ways in which Genesis contributes and supports the growth and development of those who have faced difficult circumstances.

Furthermore, we are a proud supporter of The Simcha connection run by Rabbi Dalfin. The Simcha Connection has contributed more than USD 2 million in food to Orphans’ families and supported the bar & bat mitzvahs for more than 2000 boys and girls. We consider it an honor to do this alongside Rabbi Dalfin, who has dedicated his whole life to serving & supporting those in need.

Unfortunately, there is still more to be done when it comes to mitigating the damage and destruction and aiding those affected the most, which is why we are using this Giving Tuesday to ask citizens for help in any form possible.

Whether through donating or volunteering, by working with our Genesis Business Humanity Board of Directors and Membership, and with long-standing philanthropic partners, you can help us continue to focus on supporting the widows, children, orphans, and families to rebuild homes and communities following this horrific attack. One hundred percent of the money raised this Giving Tuesday by Genesis Friends For Life Global Foundation will directly benefit those in Israel who need our support the most at this moment.

The act of giving can come in many forms for both consumers and enterprises alike, but one such method that has gained a great amount of traction in recent years has been participating in Giving Tuesday. Giving Tuesday, often described as a global day of giving or a global generosity movement, has been held each year on the Tuesday after Thanksgiving since 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation.

The day was started as a way of simply encouraging people to donate and do good, but the unofficial holiday grew so rapidly that in 2019, Giving Tuesday spun out into its own organization, led by Giving Tuesday co-founder Asha Curran, as its CEO. This year, Giving Tuesday comes on November 28th, with the next two years of Giving Tuesday falling later, within the first week of December.

The day of global giving, though only a little over a decade old, is already one of the most successful days of the year when it comes to fundraising money for numerous charities. Just two years ago, in 2021, USD 2.7 billion was raised in the U.S. alone, with 2022 proving to be even more fruitful. Giving Tuesday raised USD 3.1 billion, a 15 percent increase, with over 35 million people participating and donating in some form, a six percent increase as well between 2022 and 2023.

While this day is important for individuals and charities around the world, it is extremely important for non-profit organizations looking to drive attention to their cause among a larger audience. Giving Tuesday presents non-profits with a host of opportunities; as with the unofficial holiday now commonly known among the general public, it’s the perfect chance for non-profits to highlight their missions, solicit donations, increase visibility, and gain new supporters.

However, while Giving Tuesday is important to non-profits for various reasons, it’s important to remember the key benefit of participation is the amplified giving that can come with a movement and using the concentrated effort to create a sense of urgency to donate, and overall generate publicity for causes, charities, and people who need the help the most. To help us on our mission of aiding those affected by the conflict in Israel, click here to donate and make a lasting impact on someone who truly needs support this giving season.