Some food for thought.

Editor’s Note: Ranny Yarom is Co-Founder and Managing Partner of Genesis Business Humanity and Co-Founder of the Genesis Friends for Life Foundation. This profile covers both sides of his work: the Israeli companies he brings into the Genesis network, and the foundation he leads on the ground in Israel.

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Ranny Yarom spent more than twenty years in the Israel Defense Forces and retired as a colonel. Today he is a Co-Founder and Managing Partner of Genesis Business Humanity, and he leads all Genesis activity in Israel, on both the business side and the humanitarian side.

Yarom and Amiel Aviman founded Genesis as technology and social entrepreneurs who believed that business and humanitarian work should be pursued together. The first company in the group was the Genesis Business Humanity Club, a private, invitation-only network of business and philanthropic leaders. Genesis describes its business as identifying promising companies in Israel and other countries and leading them into new markets, bringing human or financial capital and helping them scale profitably in the U.S. and beyond.

On the business side, Ranny is the Genesis leader working directly with those Israeli companies, ensuring seamless integration with the American team and managing the contacts who support Genesis portfolio companies with home operations in Israel.

The humanitarian side centers on the Genesis Friends for Life Foundation, a U.S. nonprofit created in 2023 to support Israeli orphans, widows, children, and families affected by the October 7 attacks. Since then, Ranny has led the foundation’s projects on the ground in Israel, working with community leaders and the IDF so that resources go directly to those most affected, including families near the Gaza border. The foundation’s Memorial Gala in Miami, first held on October 26, 2023, less than three weeks after the attacks, nearly doubled its attendance in its second year.

In April 2024, the foundation launched Genesis Friends for Life Israel, an Israeli nonprofit organization, and Ranny is one of its co-founders. The aim is long-term support rather than one-time aid. The foundation says it wants to identify orphans, follow them, and support them into adulthood, including career opportunities in Israel’s tech sector, from internships to jobs. Its Doron Grant for Life program funds education, counseling, and essential support services for families who have lost loved ones, and the Israeli organization partners with Bayit Cham, a mental health rehabilitation nonprofit, so that orphans have access to mental health support.

Speaking as a father, he said at the launch that he was honored to bring together business leaders, government leaders, academics, and volunteers on the ground in Israel behind the effort. He has described the aim as helping affected children and families recover and build futures of their own. The two sides of Genesis meet in that goal, because the Israeli tech sector where the foundation hopes to open career paths for orphans is the same sector where Genesis members back companies. In 2025, the foundation announced plans to bring 100 orphans and their guardians to the opening ceremonies of the Maccabiah Games in Israel, an international Jewish sporting event. Ranny made it clear that supporting the Games honors Jewish perseverance while caring for those who are grieving, and that both efforts reflect who Genesis is.

He is also one of the producers of One Sabbath in Sderot, a twelve-minute documentary directed by Omer Bar-Sadeh about a family in the Israeli city of Sderot that lost a husband and father on October 7. The film premiered at the foundation’s Memorial Gala in Miami in November 2024, where Ranny and the Genesis team invited and honored the widow and her four children in person.

For prospective members and partners meeting Genesis for the first time, it helps to know who leads its work in Israel, on the business side and on the humanitarian side. Now you do.

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Genesis is an invitation-only investment and social club with chapters in Miami, New York/New Jersey, and Los Angeles. For Israeli startups interested in the U.S. market, contact info@genesisbh.net.

Editor’s Note: Most people reading this have already been invited to join something. A board. A fund. A club. This piece is for anyone who has said yes often enough to know the difference between a room full of people and a room that actually works.

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The best opportunities in business have never been public. They do not appear on deal boards or open pitch nights. They surface in rooms where the people sitting across from each other have already built something, already proven something, and trust each other enough to share what they are seeing before anyone else sees it.

That is what Genesis is. Not a wider network. A deeper one. An invitation-only community of accomplished business leaders, entrepreneurs, and investors who have already succeeded and now want access to the kind of opportunities and relationships that exist only when the room is right. And the room matters more than most people realize. Curated, intimate settings close deals at nearly double the rate of standard networking events. In a world overflowing with connections, the scarcest resource is not another introduction. It is trust. Genesis exists because a small group of leaders understood that and decided to build around it.

The result is a community that sits at the intersection of American enterprise and Israeli innovation, and the scale of what that intersection represents is worth understanding. Israel is ranked third globally as a startup ecosystem, home to over 7,200 active technology companies, and its startups raised over $12 billion in private funding in a single year. Genesis gives its members a direct, curated line into that world, surfacing companies in medical technology, AI, pharmaceutical infrastructure, cybersecurity, and defense long before they reach the broader market.

Through the Star of Genesis platform, members sit across from the founders themselves. In one recent session, a member heard a pharmaceutical compounding CEO describe a 52,000 square foot facility projecting $150 million in annual revenue, positioned in a GLP-1 market heading toward $200 billion by 2030. In the same sitting, a publicly traded biotech CEO presented the first oral drug clinically shown to reduce suicidal ideation. These are not hypothetical. They are live rounds with real financials, and Genesis members had direct access to the founders presenting them, with follow-up due diligence sessions, detailed recap sheets, and a management team that answers questions personally. But if Genesis were only a deal pipeline, it would not hold the kind of people it holds. What keeps accomplished leaders in the room is everything around the pipeline. Genesis MedTech connects Israeli medical device companies with the American healthcare market. Genesis Digital provides global-level marketing and branding. Genesis Wellness brings health and longevity programming into the membership itself, because the people in this community understand that their most important asset is not in their portfolio. It's in shared values, and a community that sharpens every major aspect of life. And then there are the experiences. Holiday gatherings rooted in shared identity. Chapter events across Miami, New York and New Jersey, and a growing Los Angeles presence. An annual Gala that brings the full membership together featuring celebrity performances. Each one builds shared context between people who operate at a level where genuine peers are hard to find and a community of them is even harder.

Genesis is not for everyone, and that is by design. The membership is invitation-only. Nominations come from within the existing community, and acceptance reflects a standard that goes well beyond net worth. The members already in the room include serial entrepreneurs, institutional investors, attorneys, healthcare executives, technology founders, and philanthropists whose careers span industries and continents. What they share is a posture: generous with their time, serious about opportunity, and convinced that business at its best serves something larger than itself.

That shift is not unique to Genesis: the most important driver of success among affluent investors today is the ability to create happiness for others, a number that surged from 18% to 63% consensus in a single year. But Genesis is one of the few communities actually built around that shift.

The pipeline is active. The network is proven. The chapters are expanding. The real question is not whether Genesis has something to offer. It is whether you are the kind of leader this community was built for - someone who has already succeeded and is looking for the room where the next chapter of impact begins.

If that sounds familiar, the conversation starts with a single introduction.

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Genesis is an invitation-only investment and social club with chapters in Miami, New York/New Jersey, and Los Angeles. For Israeli startups interested in the U.S. market, contact info@genesisbh.net.

Editor’s Note: Genesis is an invitation-only investment and social club that bridges American enterprise and Israeli innovation. This letter explores how the organization brings business and philanthropy together, not as two separate activities, but as one.

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Most business communities keep their investment activity and their charitable work in separate rooms. There is the deal flow, and then, separately, there is the annual fundraiser. Genesis does not operate that way. From the beginning, the organization was built on a straightforward idea: the same people, the same relationships, and the same energy that drive investment decisions should also drive lasting meaningful impact. Business and humanity in the same room, on the same agenda, led by the same people.

That is not just a philosophy. It a practice that continually plays out in vividly at the annual Genesis Fundraising Gala, where the community comes together to raise funds for soldiers and victims of war. The event is not a formality or a side project. It is central to what Genesis is. The same members who spend their weeks evaluating deal flow and sitting across from high-potential founders spend that evening directing real resources toward people affected by conflict. There is no version of Genesis where the philanthropy is optional or ornamental. It is part of the membership, and the people who join understand that from the start.

The organization’s 501(c)(3) nonprofit, Genesis Friends for Life, also formalizes that commitment. FFL channels the collective influence, resources, and relationships of the membership toward causes that reflect what the community cares about most: leadership, service, innovation, and a deep connection to Israel.

That same principle shapes how Genesis approaches investing. The Star of Genesis platform regularly surfaces companies that are not just commercially promising but are solving problems that matter. A recent session featured a publicly traded biotechnology company developing the first oral drug clinically shown to reduce suicidal ideation, targeting a massive gap in psychiatric care for treatment-resistant depression and PTSD. Another session introduced a pharmaceutical compounding facility positioned in a GLP-1 market heading toward $200 billion by 2030, building infrastructure to make critical medications more accessible at scale. These are companies where the investment case and the human case point in the same direction. Genesis gravitates toward that overlap, and so do its members.

It also helps to understand who those members are. Jon Berger, recognized by Genesis specifically for his philanthropy and support of Israel. Cookie Falack, channeling decades of entrepreneurial experience into backing Israeli technologies that improve lives. Josh Spoont, building connections around opportunity, innovation, and causes that matter. Bruce Glasser, using a career’s worth of leadership to mentor the next generation of builders. These are people who have already succeeded financially and are now focused on making sure their time, capital, and relationships carry weight beyond a return.

That shift is not unique to Genesis: the most important driver of success among affluent investors today is the ability to create happiness for others, a number that surged from 18% to 63% consensus in a single year. But Genesis is one of the few communities actually built around that shift.

The chapters in Miami, New York and New Jersey, and the expanding Los Angeles presence each carry that same DNA. The events, from holiday gatherings to intimate dinners to Star of Genesis investment meetings, are not networking opportunities in the traditional sense. They are designed to build genuine trust between people who operate at a high level, so that when the moment comes to act, whether on an investment or a cause, the community can move together, quickly, with real conviction behind it.

That is what makes Genesis different from most organizations in this space. It is not a club that also does charity, or a fund that also hosts events. It is a community where those things were never separate to begin with. For leaders who want their business life and their sense of purpose to exist in the same room, Genesis is the room.

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Genesis is an invitation-only investment and social club with chapters in Miami, New York/New Jersey, and Los Angeles. For Israeli startups interested in the U.S. market, contact info@genesisbh.net.

Editor’s Note: This is a series by Genesis Business Humanity spotlighting the people behind Genesis. Those who make us who we are and are instrumental to all our successes and the impact we have made.

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Amiel D. Aviman graduated from Ben Gurion University at the age of fifteen with dual degrees in Sciences and Business and Marketing. That detail tells you most of what you need to know about the kind of person who would go on to co-found Genesis Business Humanity. He was never going to do one thing at a time, and he was never going to wait for the conventional timeline to tell him when he was ready.

Over the three decades that followed, Amiel built and sold companies across telecom, wireless networking, cloud infrastructure, SaaS, fintech, digital media, semiconductors, and precision agriculture. As a founder, investor, CEO, Chairman, and advisor, he drove more than $2 billion in cumulative sales. For twenty of those years, he was a pioneer in the global telecom market, building businesses in a sector where the technology moved fast and the relationships moved faster. The common thread across all of it was the same: find a market that matters, build something real inside it, and bring the right people together to make it work.

Genesis came from a realization that the most valuable thing Amiel had built over those thirty years was not any single company. It was the network around it. The investors, the founders, the operators, the advisors, the people who had been in enough rooms together to trust each other when it mattered. He saw that network as something worth formalizing, not as a Rolodex but as a living community where business relationships and a shared sense of purpose could exist in the same room. That is what Genesis became.

Today, alongside co-founder and Managing Partner Ranny Yarom, Amiel leads every layer of the Genesis operation. He oversees the Star of Genesis investment platform, where Israeli-founded companies present directly to the membership. He runs due diligence sessions with portfolio companies. He personally connects founders with the American investors, distribution partners, and advisors they need to enter the U.S. market. He helped launch Genesis MedTech to give Israeli medical device companies a structured commercial pathway into American healthcare. He helped build Genesis Digital to provide AI-powered marketing and branding to companies that need to reposition for an American audience. When a portfolio company needs an introduction, a strategic conversation, or a direct line to someone who can move things forward, that call usually goes through Amiel. But if you ask the people closest to Genesis what defines Ameil, the business record is usually not the first thing they mention. What comes up is the philanthropy. Amiel co-founded Genesis Friends for Life, the organization’s 501(c)(3) nonprofit, and later established Genesis Friends for Life Israel to provide direct support to orphans, widows, and families affected by the conflict. He and his wife Natasha host Shabbat dinners for Genesis members during the annual meeting. He leads the Genesis Gala, where the membership comes together to raise funds for soldiers and victims of war. These are not side projects or obligations. They are, by his own account, the reason Genesis exists at all. The name of the organization is Genesis Business Humanity, and Amiel has always insisted that the last word carries as much weight as the middle one.

One longtime colleague put it simply: Amiel is a leader who figured out earlier than most that business grows faster and lasts longer when it is focused on something beyond itself. That conviction is not something he arrived at after success. It is something he built Genesis around from the beginning, and it shapes every relationship, every investment, and every decision the organization makes today.

For prospective members and partners meeting Genesis for the first time, it helps to know who is on the other side of the table. Now you do. (copy)

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Genesis is an invitation-only investment and social club with chapters in Miami, New York/New Jersey, and Los Angeles. For Israeli startups interested in the U.S. market, contact info@genesisbh.net.

Positioning, relationships, regulatory navigation, distribution, and what it actually takes to build credibility on the other side of the Atlantic.

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Most Israeli startups come to the table without leading with what American investors actually want to see. In Israel, the product demo is the pitch. In the U.S., investors evaluate the market before they evaluate the technology. They want to see validated product-market fit, evidence of traction (revenue, LOIs, pilot results), a clear regulatory pathway, and proof that the U.S. is a real operating priority, not a flag-planted Delaware entity with a virtual mailing address. A founder who walks in leading with technical specs and patent counts is likely to lose the room. The pitch needs to open with the problem, the size of the market, why now, and what measurable evidence exists that customers are already responding. The technology supports that argument. It does not replace it.

Then there is the regulatory and distribution landscape, which is where Genesis has seen the most costly missteps. Israeli medtech and healthtech companies often arrive with CE marking or Israeli regulatory approval and assume the path to U.S. commercialization is a matter of paperwork. It is not. The FDA 510(k) clearance process alone requires identifying a valid predicate device, compiling performance data, and navigating a review timeline that can stretch six months or longer. For higher-risk devices, a Pre-Market Approval demands clinical trial data, manufacturing process documentation, and potentially a panel review, with costs reaching into the millions. Genesis MedTech supports portfolio companies through this process specifically because getting it wrong is not just expensive. It sets a company back by years.

And clearance is only the beginning. Selling a medical device into the American healthcare system means navigating a buying process that has no equivalent in Israel. Hospitals do not make purchasing decisions the way Israeli clinics do. Products go through value analysis committees that evaluate clinical evidence, economic justification, GPO and IDN contract status, and compatibility with existing systems. Getting onto a GPO contract or into an IDN formulary requires enterprise-level sales execution, health system targeting, and relationships with procurement leadership that take months or years to build. Israeli founders who plan to sell directly to clinicians the way they do at home will hit a wall they did not see coming. Genesis MedTech exists in large part because this wall kept showing up. We support partners in pulling resources together under the stewardship of industry veterans with this required regulatory knowledge and relationship channel.

The cultural gap compounds all of it. Israeli business culture rewards directness: fast decisions, blunt feedback, minimal formality. American business culture is more layered. Relationships are built before deals are discussed. Trust develops through repeated contact, shared introductions, and a demonstrated commitment to showing up consistently. A founder who flies into New York with a week of meetings expecting signed agreements by Friday will usually leave confused about why every conversation was warm but nothing moved forward. In America, a warm reception is the starting line, not the finish. The Star of Genesis platform was built around this reality. When an Israeli company presents to the Genesis membership, it enters a room of accomplished American investors and business leaders who already understand the Israel-U.S. corridor. The introductions that follow are not networking favors. They are real connections to capital, distribution, and commercial partnerships.

The U.S. market can be genuinely lucrative as an expansion step to overseas success, but the founders who make this crossing successfully all figure out the same thing early on: the American market is not a bigger version of the local one. It has its own regulatory gatekeepers, its own distribution infrastructure, its own expectations around traction and credibility, and its own pace for building trust. The ones who invest in understanding those systems, and who find the right partners to navigate them, are the ones who build something lasting here. Genesis has helped Israeli companies do this for years. For founders building something worth bringing to the American economy and looking for a guiding hand, the conversation is always open.

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Genesis is an invitation-only investment and social club with chapters in Miami, New York/New Jersey, and Los Angeles. For Israeli startups interested in the U.S. market, contact info@genesisbh.net.