Miami, FL – December 10, 2024, Spirit of Genesis™ is thrilled to unveil its inaugural offering: a rare, high-quality single-malt Scotch whisky reserved exclusively for Members of the Genesis Business Humanity Club. These discerning collectors and connoisseurs will relish an exceptional opportunity that blends enjoyment with investment potential. Drawn from a single cask from the Benromach Distillery, nestled on the banks of the Glenmosset River in the prestigious Speyside region, this 8-year-old single malt embodies our legacy of excellence. Owned by a private company that expertly guards its casks, this whisky offers a unique expression of refinement.
Founded by Niv Yarom, son of Genesis co-founder Ranny Yarom, Spirit of Genesis showcases a unique brand of luxury whisky that aligns with the Genesis Business Humanity (BH) Club’s mission of empowering innovation, fostering collaboration, and supporting charitable causes. By offering members exclusive access to rare, hand-selected single malts, Spirit of Genesis provides an exquisite drinking experience alongside a valuable investment vehicle for future Genesis initiatives.
The debut release comprises just 65 bottles, priced at $180 each. A portion of the proceeds will be shared with the Genesis Friends for Life Global Foundation, aiding the orphans and widows in Israel the Foundation supports. The initial offering is exclusively aimed at Genesis BH members, but there are ambitious plans to extend distribution more broadly over the coming years.
Genesis BH Club has consistently led the way in nurturing business innovation, offering members unmatched access to exclusive networks, industry insights, and advanced technology. Introducing Spirit of Genesis enhances this mission, merging the artistry of fine whisky with the entrepreneurial vigor that defines Genesis.
“Our goal with Spirit of Genesis is to provide a premium product and shared experience that reflects the core values of the Genesis community—connection, exclusivity, and excellence,” said Niv Yarom, Co-Founder of Spirit of Genesis. “Every bottle narrates a story of heritage, craftsmanship, and the spirit of discovery that aligns with the Genesis BH vision.”
Collaborating with his son, Ranny Yarom expressed, “Creating Spirit of Genesis as part of Genesis Business Humanity’s Legacy Program has been an extraordinary journey. This rare initial production was crafted with intergenerational excellence in mind. As our venture expands, we eagerly anticipate delivering this distinguished Scotch initially to Genesis BH Club Members before eventually bringing select new wines and spirits to the public.”
Amiel Aviman, a co-founder of Spirit of Genesis, emphasized, “We are extremely proud to introduce this luxury liquor brand and product. Moreover, we are honored that part of the proceeds from the sales will directly support the Genesis Friends for Life Global Foundation, benefiting those impacted by the tragic events of October 7, 2023, in Israel. Our entire collective of companies, along with our esteemed community of club Members, remains committed to harmonizing business success with societal contributions.”
The launch of Spirit of Genesis marks the beginning of an ambitious strategy to establish the brand as a beacon of excellence in the whisky industry. Though the initial release caters exclusively to Genesis BH members, forthcoming phases will explore avenues to reach broader audiences, reinforcing the exclusivity and superior quality that are the hallmarks of Spirit of Genesis.
About Spirit of Genesis
Spirit of Genesis is a luxury Scotch whisky brand specializing in rare and high-quality single-malt Scotch. Founded by Niv Yarom, Spirit of Genesis is dedicated to offering exclusive bottlings of limited-edition Scotch meticulously selected from Scotland’s finest distilleries. Initially available only to Genesis Business Humanity Club members, Spirit of Genesis aims to provide a premium whisky experience for both enjoyment and investment.
Learn more at https://www.spiritofgenesis.com/.
About Genesis Business Humanity Club
Genesis Club members are part of an exclusive network of industry leaders and entrepreneurs committed to supporting businesses that share our mission to serve humanity. The Genesis Club has developed a new economic framework that balances financial, social, environmental, and human capital and drives innovation and success.
Learn more at https://genesisbh.net/
About Genesis Friends For Life Global Foundation
On October 7, 2023, during the holiday of Shmini Atzeret, Hamas terrorists launched a violent, bloody attack on Israel from Gaza, firing thousands of rockets, breaching the country’s borders, and killing and wounding over 1,000 innocent people. Working with our Genesis Business Humanity Board of Directors and Membership and with long-standing philanthropic partners, we are focused on supporting orphans, widows, children, and families to rebuild homes and communities following this horrific attack.
Genesis Friends for Life Foundation is a US-based 501c3 non-profit organization.
EIN: 86-3266870
Learn more at https://genesisbhffl.org/en_US/
Media Contact:
Reece Loftus
Marketing Communications Director
